Product Brand Case Study
Sörbo Products
A modern digital platform for a window cleaning product brand, supporting distributors, staff, product education, marketing content and trade show visibility.
Project focus
A stronger website and digital system for a product brand with customers, distributors and internal staff to support.
For Sörbo Products, BurkeMedia helped strengthen and modernize the brand’s digital presence through website redevelopment, distributor ordering functionality, product information management, video production, social media content, product launch support, book promotion and trade show event coverage.
The work focused on making the website more than a public-facing marketing piece. It became a practical platform that could explain the Sörbo story, organize products, support distributor relationships and create a stronger foundation for ongoing sales and marketing.
- Industry: Product brand, ecommerce and distributor ordering
- Website redevelopment with company history, brand story and product information.
- Custom distributor login, dashboard and ordering functionality.
- Backend tools for product information, inventory, distributor orders and internal workflows.
- Video production, social media content, launch support, book promotion and IWCA trade show coverage.
Website redevelopment
A product website built to support customers, distributors and staff.
The Sörbo website was redeveloped into a more powerful and useful platform for both the public and the people managing the business behind the scenes.
History and product education
The site presented the company’s history, Sörbo’s brand story and the products that make the company unique in the window cleaning industry.
Login and ordering system
Distributors could log in, access their own dashboard and place orders directly through the website, with support for accounts that manage multiple locations.
Backend source of truth
The backend helped Sörbo staff manage product information, inventory, distributor orders and key business details from one connected system.
B2B ordering and product management
Turning the website into an operational platform, not just a marketing site.
For a product company with distributors and a detailed product line, the website needed to do more than look professional. It needed to help organize the way customers, distributors and internal staff interacted with product information and ordering.
The distributor dashboard and ordering functionality gave business customers a more direct way to work with Sörbo online, while the backend gave the Sörbo team a more centralized system for maintaining information and managing workflows.
A practical system for sales, support and internal organization.
By connecting marketing content, product information, distributor access and staff tools, the website became a stronger digital foundation for both growth and day-to-day management.
Video, launches and trade shows
Content that helped explain products, support launches and keep the brand visible.
BurkeMedia also supported Sörbo with visual content and marketing assets that helped the brand communicate product value more clearly across the website, social media and industry events.
Demonstrating value
Video content helped explain Sörbo’s products, demonstrate their use and support product education for customers and distributors.
Launches, social and book promotion
BurkeMedia supported social media management, promotional content, product launch assets, brand storytelling and founder-driven book promotion.
IWCA trade show coverage
Multi-day coverage of Sörbo’s booth at the 2025 International Window Cleaning Association helped document the brand’s presence and create content for future promotion.
Project impact
A modern digital presence for a respected industry brand.
Overall, the work for Sörbo Products combined website redevelopment, custom distributor dashboards, multi-location account management, online ordering, product and inventory management, staff backend tools, product education, video production, social media support, product launch marketing, book promotion and multi-day trade show coverage.
The goal was to give Sörbo a modern digital platform that could support sales, operations, distributors, staff and marketing while honoring the history and reputation of the brand.
- Stronger public-facing brand and product presentation.
- More useful distributor ordering and account functionality.
- Better backend organization for product, inventory and order information.
- More visual marketing assets for product education, social media and events.
- Trade show content that extended the value of an in-person industry event.
Related services
Work like this connects website strategy, business systems and product storytelling.
Web Design & Development
Modern websites and web systems built to become the center of your online presence and business operations.
ServiceCRM, Automation & ServiceUp Systems
Connect websites to accounts, dashboards, forms, follow-up workflows and internal business systems.
ServiceVideo Production
Product, brand and event video content that helps customers understand what makes your business valuable.
ServiceSocial Media Content
Content calendars, captions, reels and updates built from your real business story, photos and video.
ServiceContent Creation
A guided content system that turns products, interviews, photos and video into useful website and social media material.
IndustryRetail, Ecommerce & Destination Businesses
Digital strategy for product brands, ecommerce businesses, specialty retailers and destination-driven companies.
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