Organized service groups
Service groups and page layouts were restructured so visitors could more easily understand what LinkedMSP offered.
Case Study
LinkedMSP
Website redesign, WordPress development, service organization and scalable backend planning for an established managed service provider.
Project overview
A cleaner, more organized digital presence for an established IT services company.
For LinkedMSP, BurkeMedia helped modernize and restructure the digital presence of an established managed service provider through website redesign, WordPress development, service page organization, SEO-conscious content structure, accessibility improvements and custom backend planning.
LinkedMSP already had established branding, service offerings, content, blog material, market positioning, SEO history and a clear business identity. The work focused on taking those existing strengths and turning them into a cleaner, more professional website experience with video backgrounds and a smooth, on-brand content flow.
- Website redesign for an established managed service provider
- Custom WordPress development with ACF-powered structures
- Service groups, service pages and supporting factoids organized for clarity
- SEO-conscious structure, headings and content organization
- Accessibility improvements and keyboard-friendly navigation planning
- Reusable structures that helped inform BurkeMedia’s broader ServiceUp framework
Website structure
Service pages and content systems built for clarity.
The rebuilt site made LinkedMSP’s services easier to understand while giving administrators a better way to manage related content.
ACF-powered content structures
Custom post types, reusable components and ACF relationship fields connected services with supporting factoids and related content.
Cleaner navigation and interface
Submenu behavior, hover states, underline animation and keyboard-friendly navigation helped create a smoother website experience.
Operational thinking
A client website that also supported reusable framework development.
The project helped shape ideas and structures that could be reused for future service-business websites.
Reusable framework planning
Ideas built for LinkedMSP helped inform BurkeMedia’s broader ServiceUp approach to building service-business websites more efficiently.
Search and usability support
Heading structure, page organization, navigation behavior and usability were planned to support both visitors and search visibility.
Dashboard and site planning
Footer, sitemap, custom 404 page, LinkedIn QR asset support and dashboard planning helped complete the professional experience.
Related services and industry
Work like this usually connects multiple BurkeMedia services.
Service
Web Design & Development
Websites and web systems built around real business needs, content and customer pathways.
ServiceSEO & AIO Strategy
Structured content and page planning that help Google, AI search tools and customers understand the business.
ServiceCRM, Automation & ServiceUp Systems
Connected forms, dashboards, internal systems, lead workflows and operational tools.
ServiceContent Creation
A guided content system that turns interviews, photos, video and expertise into useful marketing material.
IndustryManaged IT & Technology Service Providers
Websites, service pages, SEO structure and backend planning for IT service companies and MSPs.
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