Products organized for shoppers
Dates, dried fruits, nuts, snacks, gifts and specialty products needed clear categories, strong imagery and better context for people who may be shopping from home or planning a visit.
BurkeMedia Work
Hadley Fruit Orchards
A historic Southern California roadside brand refreshed with ecommerce structure, product content, photography, video, social storytelling and a deeper connection to its 1931 roots.
Project overview
Modern ecommerce, real content and historic storytelling for a beloved roadside destination.
Hadley Fruit Orchards is a Cabazon and San Gorgonio Pass landmark known for dates, dried fruit, nuts, gifts, date shakes and its unmistakable Interstate 10 presence. The project needed to respect the nostalgia people already had for the brand while helping the business present products, cafe offerings, deals and destination information more clearly online.
BurkeMedia helped with the website experience, ecommerce organization, cafe/menu content, product photography, promotional video, social media content and management, and deeper brand storytelling. That included researching historic material and even reaching out to family members connected to the original owners so the site could better honor Paul and Peggy Hadley's story.
A historic destination does not need to become generic online. It needs a digital home that preserves the story while making products, visits and promotions easier to find.
Website + content experience
A brand with real flavor needs more than a product grid.
The refreshed case study shows how product images, social posts, historic photos and motion can work together. Hadley's is not only an ecommerce store. It is a food stop, a road-trip memory, a cafe, a gift destination and a long-running Southern California story.
How the work came together
A connected project, not a one-off website task.
Legacy with modern tools
The site and content preserved the feeling of a beloved road-trip stop while making room for current deals, cafe content, online shopping and brand history.
Social posts with a reason
Social media management gave Hadley's a way to keep date shakes, products, the building, old photos and seasonal offers in front of customers beyond the website.
Social media content
Turning products, history and daily cravings into scroll-stopping posts.
For Hadley's, social content could lean into the things people already associate with the brand: date shakes, fruit, nuts, historic signage, road trips and the long-running story behind the name.
Related BurkeMedia services
Projects like this connect strategy, content, commerce and story.
Service
Web Design & Development
Modern websites, menus, forms, ecommerce paths and content systems that become the center of your online presence.
ServicePhotography & Content Capture
Professional photos of your people, products, place and process so the website feels real and trustworthy.
ServiceSocial Media Content
Posts, reels, captions and campaigns built from the same footage, interviews and stories used on the website.
ServiceSEO & AIO Strategy
Useful pages, structured content, FAQs, schema, reviews and local signals designed for search and AI-assisted discovery.
Related story
Why this project matters for historic retail and destination brands.
We also wrote a project reflection about how Hadley's connects ecommerce, social media, product content and historical storytelling.
Read the Hadley Fruit Orchards Blog PostVisit HadleyFruitOrchards.comWebsite DevelopmentSocial Media ContentPhotography
Build around the real story