Legacy with modern tools
The website preserved the feeling of a beloved road-trip stop while giving Hadley’s stronger tools for ecommerce, menus and product organization.
BurkeMedia Work
Hadley Fruit Orchards
A modern ecommerce website and content system for a historic Southern California roadside landmark.
Project overview
A modern ecommerce website and content system for a historic Southern California roadside landmark.
Hadley Fruit Orchards is a historic Cabazon and San Gorgonio Pass roadside landmark known for dates, dried fruit, nuts, gifts, date shakes and its iconic Interstate 10 location. The project focused on honoring that legacy while helping the business sell, organize and market itself more effectively online.
The work included a full website rebuild, ecommerce functionality, inventory organization, product photography, promotional video, social media content and historical storytelling about the original owners and early history of the business.
A historic brand deserves a website that can sell online without losing the story people already love.
How the work came together
A connected project, not a one-off task.
Products organized for online sales
Dates, dried fruits, nuts, snacks, gifts and specialty items needed a structure that served shoppers and the internal team.
Storytelling that adds depth
Historical photos and information helped flesh out the history page and connect the brand to the people who built it.
Related BurkeMedia services
Projects like this usually connect strategy, content and practical systems.
Service
Web Design & Development
Modern websites, landing pages, menus, forms, booking paths and content systems that become the center of your online presence.
ServiceVideo Production
Brand stories, promotional videos, interviews, reels and website background video built from real footage.
ServicePhotography & Content Capture
Professional photos of your people, products, place and process so the website feels real and trustworthy.
ServiceSEO & AIO Strategy
Useful pages, structured content, FAQs, schema, reviews and local signals designed for search and AI-assisted discovery.
ServiceSocial Media Content
Posts, reels, captions and campaigns built from the same footage, interviews and stories used on the website.
ServiceBranding & Graphic Design
Logo, visual direction, graphics and brand consistency across the website, social platforms and printed materials.
ServiceCRM, Automation & ServiceUp Systems
Forms, inquiries, lead tracking, customer profiles, reminders and process tools that can connect the website to daily operations.
ServiceContent Creation
A guided content process that turns interviews, photos, video and customer questions into useful online material.
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Start with the real story