Company data in one place
The CRM was designed to help organize important business information so staff could manage users, contacts, agents and operational details from a more centralized dashboard.
Case Study
Emerge Home Services
A connected digital and operational ecosystem for home services, real estate, agent websites, internal management and customer-facing tools.
Project focus
A scalable system for a growing business with websites, agents, CRM data and internal workflows.
For Emerge Home Services, BurkeMedia helped build a connected digital and operational ecosystem designed to support growth across home services, real estate, agent websites, internal management and customer-facing online tools.
The work focused on creating a more centralized platform instead of relying on disconnected websites, logins and databases. SuiteCRM became the business dashboard, while WordPress powered public-facing sites and agent web experiences.
- Industry: Real Estate & Property Management
- Services: CRM setup, web development, API integration, WordPress plugins and single sign-on.
- Core goal: connect internal data, agent websites and staff workflows through one stronger digital system.
- Key platform pieces: SuiteCRM, WordPress, OAuth2, API troubleshooting, subdomains, DNS and custom login flows.
CRM foundation
SuiteCRM became the central dashboard for the business.
A major part of the project involved setting up and customizing SuiteCRM as a central source of truth for company data, users, contacts, agents and operational workflows.
Built to reduce disconnected tools
Instead of managing information across separate systems, the project created a foundation where the CRM could support public websites, staff workflows and future platform growth.
WordPress integration
Agent information could flow from SuiteCRM into WordPress.
BurkeMedia worked on connecting SuiteCRM with WordPress so information could move between the internal dashboard and public-facing websites. This included syncing agent information from SuiteCRM into WordPress, helping agent profiles and related website content stay easier to manage.
The broader Emerge Realtors / agent website network concept allowed individual agents to have their own WordPress-powered websites while staying connected to the larger Emerge system.
- Agent names mapped from SuiteCRM into WordPress.
- Agent bios, phone numbers, emails and license numbers supported.
- Website URLs and profile photos could be connected to public-facing pages.
- The system reduced duplicate updates and helped keep agent information consistent.
Single sign-on
A smoother bridge between the CRM dashboard and connected WordPress sites.
A major technical piece was the single sign-on experience between SuiteCRM and WordPress. BurkeMedia developed an SSO flow so users could log into their connected WordPress site from inside the SuiteCRM dashboard.
One dashboard, easier access
The SSO flow helped agents and staff move between the CRM and their website tools more easily, reducing friction and making the system feel more connected.
Website login from SuiteCRM
The project included custom dashlet work inside SuiteCRM, including a dashboard tool that allowed users to log into their website directly from the CRM.
Infrastructure & troubleshooting
The visible platform depended on careful technical setup behind the scenes.
BurkeMedia also handled technical infrastructure details that helped support multiple connected websites and user roles over time. This included subdomain setup, DNS planning, SuiteCRM installation, API troubleshooting, OAuth2 configuration, WordPress plugin development, custom login paths and security-related setup.
These pieces helped create the foundation for a scalable system where the website network, CRM data and user access could work together as the company grew.
- SuiteCRM installation and customization
- API troubleshooting and OAuth2 configuration
- Custom WordPress plugin development
- Subdomain, DNS and infrastructure planning
- Custom login paths and security-related setup
Project impact
One connected platform instead of a collection of disconnected websites and tools.
The work for Emerge Home Services combined CRM setup, SuiteCRM customization, WordPress integration, API troubleshooting, agent data syncing, single sign-on, dashboard tools, multi-site planning and real estate website infrastructure.
Centralized business data
The CRM gave Emerge a stronger place to manage users, contacts, agents and operational information.
Connected websites
The WordPress integration helped support individual agent websites while keeping agent data tied to the broader Emerge system.
Built for future growth
The platform direction supported staff, agents, customers and future expansion through a more connected digital foundation.
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IndustryReal Estate & Property Management
Websites, listings, agent profiles, portals and connected tools for real estate and property-focused teams.
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